Cookie Policy

In this Cookie Policy, “WardrobeIt,” “we,” “us,” and “our” refer to WardrobeIt.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, disclose, retain, and protect personal information.

What Are Cookies?

Cookies are small text files that websites place on your browser or device.

Cookies can help a website recognize your browser, maintain an active session, remember preferences, support security, understand how services are used, and provide relevant functionality.

Some cookies remain on your device only while your browser is open. These are commonly called session cookies.

Other cookies remain on your device for a defined period or until you delete them. These are commonly called persistent cookies.

A cookie may be associated with information such as:

• A session identifier
• A device or browser identifier
• Login status
• Language or interface preferences
• Cookie choices
• Website activity
• Store or page context
• Technical and security information
• Campaign or referral information

Cookies do not always identify you directly by name, but information collected through cookies may be considered personal information or personal data under applicable privacy laws.

Similar Technologies

WardrobeIt may also use technologies that perform functions similar to cookies, including:

• Local storage
• Session storage
• Pixels
• Tags
• Scripts
• Software development kits
• Application programming interfaces
• Device or browser identifiers
• Log files
• Embedded technologies
• Conversion and event-tracking tools

References to “cookies” in this Cookie Policy include these similar technologies unless the context requires otherwise.

Where This Cookie Policy Applies

This Cookie Policy applies to cookies and similar technologies used through:

• The WardrobeIt website
• The WardrobeIt Merchant Portal
• WardrobeIt account and login pages
• WardrobeIt demo and contact forms
• WardrobeIt support experiences
• The WardrobeIt AI Shopping Assistant
• WardrobeIt product-discovery experiences
• WardrobeIt product-question experiences
• WardrobeIt Virtual Try-On
• WardrobeIt storefront components
• WardrobeIt analytics and outcome-reporting features
• Other WardrobeIt-controlled digital services

When WardrobeIt appears within an ecommerce merchant’s store, the merchant may also use its own cookies and third-party technologies.

The merchant’s Cookie Policy and Privacy Policy apply to technologies controlled by that merchant. WardrobeIt does not control every cookie used on a merchant’s website.

Why We Use Cookies

WardrobeIt may use cookies and similar technologies to:

• Operate our website and services
• Maintain user and merchant sessions
• Authenticate Merchant Portal users
• Protect accounts and prevent unauthorized access
• Remember cookie preferences
• Maintain shopper conversation context
• Keep selected products or variants connected with an active session
• Support catalog-connected product recommendations
• Enable supported cart actions
• Provide Virtual Try-On functionality
• Remember interface and language preferences
• Understand how users navigate our website
• Measure product and feature usage
• Diagnose errors and technical problems
• Monitor service availability and performance
• Prevent fraud, abuse, and security threats
• Understand referral and campaign sources
• Measure supported conversion events
• Improve the usability of WardrobeIt
• Comply with legal and contractual obligations

Categories of Cookies We May Use

WardrobeIt may use the categories described below.

The exact cookies available to you depend on the WardrobeIt service, merchant implementation, geographic location, device, browser, consent choices, and enabled integrations.

Strictly Necessary Cookies

Strictly necessary cookies support functions required for the website or service to operate.

These cookies may be used to:

• Keep the website functioning
• Maintain secure login sessions
• Authenticate users
• Protect accounts
• Prevent fraudulent or malicious activity
• Maintain load balancing
• Remember privacy and cookie choices
• Preserve an active Merchant Portal session
• Maintain necessary shopping-assistant context
• Complete requested cart or storefront actions
• Support essential technical communications
• Diagnose critical service failures

Because these cookies are required to provide a service requested by the user, they may not require consent where an applicable legal exception is available. (ICO)

Disabling strictly necessary cookies through browser settings may prevent parts of WardrobeIt from working correctly.

Functional Cookies

Functional cookies help provide enhanced functionality and remember choices.

These cookies may be used to remember:

• Language preferences
• Display preferences
• Interface settings
• Previously selected options
• Merchant Portal preferences
• Cookie preferences
• Supported shopper-session context
• Accessibility settings
• Dismissed messages or notices

Functional cookies are not always essential to the basic operation of the service.

WardrobeIt will request consent for functional cookies where required by applicable law.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how people use WardrobeIt.

These technologies may collect information about:

• Pages visited
• Navigation paths
• Time spent on pages
• Buttons or links selected
• Website entry and exit pages
• Device and browser type
• Approximate geographic region
• Feature usage
• Assistant engagement
• Product interactions
• Virtual Try-On activity
• Errors and failed processes
• Loading and response performance
• Referral information
• Aggregated usage patterns

We may use this information to:

• Measure website performance
• Improve navigation
• Understand which features are useful
• Identify technical problems
• Improve mobile and desktop experiences
• Evaluate service reliability
• Develop better product experiences
• Produce aggregated service reports

Analytics cookies will be activated only after consent where applicable law requires consent.

Advertising and Campaign Measurement Cookies

WardrobeIt may use advertising or campaign-measurement technologies when they are enabled, legally permitted, and properly disclosed.

These technologies may help:

• Identify the source of a website visit
• Preserve UTM information
• Measure campaign landing-page activity
• Understand whether a visitor arrived through advertising
• Measure supported conversion events
• Evaluate demo or sales-request campaigns
• Prevent duplicate campaign reporting
• Understand campaign performance

Depending on the implementation, these technologies may be provided by WardrobeIt or an approved third-party service.

WardrobeIt does not automatically receive advertising-platform audience, campaign, creative, cost, or targeting information unless that information is provided through a supported implementation.

WardrobeIt will obtain consent or provide an applicable opt-out mechanism before using advertising or cross-context tracking technologies where required by law.

Security and Fraud-Prevention Technologies

WardrobeIt may use cookies and similar technologies to protect users, merchants, shoppers, and the service.

These technologies may help us:

• Detect suspicious login activity
• Prevent unauthorized access
• Identify abusive traffic
• Reduce automated attacks
• Enforce request limits
• Detect account misuse
• Protect product and catalog connections
• Maintain service integrity
• Investigate technical or security incidents

Security technologies may be treated as strictly necessary where they are required to provide and protect the service.

Merchant Portal Cookies

The WardrobeIt Merchant Portal may use cookies to:

• Authenticate merchant users
• Maintain login sessions
• Apply account permissions
• Remember selected stores
• Maintain secure navigation
• Remember interface preferences
• Protect account settings
• Support billing and subscription pages
• Record necessary security events
• Support merchant analytics views

Merchant users should not share login credentials or allow unauthorized people to access their Merchant Portal sessions.

AI Shopping Assistant Cookies

When a shopper interacts with WardrobeIt through a merchant’s store, cookies or similar technologies may be used to:

• Maintain the active conversation
• Connect questions with the current product or collection
• Preserve product recommendations
• Remember selected product options during the session
• Support product comparison
• Maintain an active Complete-the-Look journey
• Connect supported cart actions
• Prevent repeated or disruptive prompts
• Measure assistant engagement
• Record technical errors

The availability and duration of these technologies depend on the merchant’s implementation and WardrobeIt configuration.

Where required, optional assistant analytics or personalization technologies will not be activated before the appropriate consent is obtained.

Virtual Try-On Technologies

Virtual Try-On may use session technologies to:

• Maintain the selected product
• Preserve the selected colour or variant
• Connect an uploaded image with the active try-on request
• Maintain the generated preview during the active journey
• Support comparison between eligible products or colours
• Record processing status
• Identify technical failures
• Connect the result with product or cart actions

Cookies are not used to determine your identity from an uploaded image.

The processing of shopper images is explained separately in our Privacy Policy and any applicable Virtual Try-On and Image Privacy notice.

First-Party and Third-Party Cookies

First-Party Cookies

First-party cookies are set by the website or service you are visiting.

WardrobeIt may use first-party cookies to:

• Maintain sessions
• Remember privacy choices
• Support authentication
• Preserve assistant context
• Enable security
• Measure service usage
• Support selected storefront functionality

Third-Party Cookies

Third-party cookies are set by another organization whose technology is used through the website or service.

Depending on the active implementation, third-party providers may support:

• Website analytics
• Infrastructure
• Error monitoring
• Customer support
• Payment processing
• Communications
• Security
• Fraud prevention
• Virtual Try-On processing
• Campaign measurement
• Embedded media
• Consent management

Third-party providers may use information according to their own privacy notices, contractual obligations, and the instructions provided by WardrobeIt or the merchant.

WardrobeIt does not control the independent privacy practices of every third-party service used by a merchant.

Session and Persistent Cookies

WardrobeIt may use both session and persistent cookies.

Session Cookies

Session cookies generally remain active only during the current browser session.

They may support:

• Login sessions
• Active assistant conversations
• Temporary product selections
• Cart-related actions
• Security
• Technical processing

Persistent Cookies

Persistent cookies may remain after the browser is closed.

They may support:

• Cookie preferences
• Language preferences
• Merchant Portal settings
• Returning-session functionality
• Analytics
• Fraud prevention
• Campaign measurement

The duration of each cookie depends on its function and the active service configuration.

Where available, the current cookie name, provider, purpose, category, and duration can be reviewed through the Cookie Settings interface.

Cookie Consent

Where required by applicable law, WardrobeIt requests consent before placing or accessing cookies that are not strictly necessary.

Consent should be:

• Freely given
• Specific
• Informed
• Unambiguous
• Provided through a clear affirmative action

Current regulatory guidance states that consent must be actively and clearly given and that users should receive clear information about the purpose of the technologies and the choices available. (ICO)

When the cookie banner appears, you may be able to:

• Accept all cookies
• Reject non-essential cookies
• Select cookie categories
• Review cookie details
• Save your preferences

Rejecting non-essential cookies should not prevent access to the basic WardrobeIt website, although certain optional features, analytics, or personalized functionality may be unavailable.

How to Change Your Cookie Preferences

You can change your choices at any time through the Cookie Settings link available in the website footer or cookie banner.

Changing your preferences will apply to future use of cookies on the applicable browser or device.

Your previous consent choice may be stored in a necessary cookie so we can remember your preference.

You may need to update your choices separately when:

• You use another browser
• You use another device
• You delete browser cookies
• You browse privately
• You visit a different merchant’s store
• Your browser does not share settings across devices

Browser Controls

Most browsers allow you to:

• Review stored cookies
• Delete cookies
• Block all cookies
• Block third-party cookies
• Receive a notice before cookies are stored
• Clear cookies when the browser closes
• Restrict site storage

Browser controls vary by provider and version.

Blocking all cookies may prevent login, session, shopping-assistant, cart, preference, or Merchant Portal functions from operating correctly.

Mobile Device Controls

Mobile devices and applications may provide privacy controls for:

• Advertising identifiers
• App tracking
• Camera permissions
• Image access
• Local storage
• Location permissions
• Analytics
• Notifications

You can review these controls through your device settings.

Disabling a device permission may prevent a feature that depends on that permission from working.

Opt-Out Preference Signals

Some browsers and extensions allow users to send an opt-out preference signal, such as Global Privacy Control, to communicate a request concerning the sale or sharing of personal information.

Where WardrobeIt is legally required to recognize an applicable opt-out preference signal, and where WardrobeIt engages in the activity covered by the signal, we will process the signal according to applicable law and the technical context in which it is received.

California requires covered businesses that sell or share personal information to treat qualifying opt-out preference signals as opt-out requests. (California Privacy Protection Agency)

WardrobeIt does not use shopper conversations or Virtual Try-On images to provide unrelated third parties with cross-context behavioural advertising.

Do Not Track

Some browsers provide a “Do Not Track” setting.

Because there is no single universally implemented technical standard for all Do Not Track signals, our response may depend on the applicable law, browser signal, and active technology.

Where a legally recognized opt-out signal applies, WardrobeIt will process it as required by applicable law.

Merchant Store Responsibilities

Merchants using WardrobeIt are responsible for configuring their websites and consent experiences according to applicable law.

Merchant responsibilities may include:

• Providing an accurate cookie notice
• Displaying an appropriate consent banner
• Preventing non-essential cookies from loading before consent
• Giving shoppers a clear rejection option
• Recording consent where required
• Allowing shoppers to change their preferences
• Identifying third-party technologies used by the merchant
• Maintaining an accurate cookie register
• Reviewing the technologies loaded through themes, applications, and integrations
• Honoring applicable privacy signals
• Updating cookie disclosures when technologies change

WardrobeIt’s Cookie Policy does not replace the merchant’s own Cookie Policy.

Cookies Used by Connected Ecommerce Platforms

WardrobeIt may operate alongside cookies used by the merchant’s ecommerce platform.

Those technologies may support:

• Storefront operation
• Cart functionality
• Checkout
• Account login
• Security
• Fraud prevention
• Payments
• Analytics
• Marketing
• Store preferences

The ecommerce platform and merchant are responsible for explaining cookies under their control.

WardrobeIt is not responsible for cookies independently selected or configured by a merchant.

Cookie Duration

Cookies remain on a device for different periods depending on their purpose.

WardrobeIt uses reasonable retention periods designed to limit cookie storage to what is necessary for the applicable function.

Cookie duration may depend on:

• Whether the cookie is session-based or persistent
• Security requirements
• Account status
• Consent choices
• Merchant configuration
• Feature requirements
• Legal obligations
• Service-provider settings

When a cookie is no longer required, it may expire automatically or be replaced, deleted, anonymized, or otherwise made inactive.

Users may also delete cookies through browser settings.

Information Collected Through Cookies

Depending on the technology, cookies may collect or generate:

• Cookie identifiers
• Session identifiers
• Internet Protocol address
• Browser type
• Device type
• Operating system
• Language
• Approximate location
• Date and time
• Pages visited
• Referral source
• Landing page
• Store or merchant identifier
• Product or collection context
• Assistant activity
• Technical events
• Error information
• Security information
• Consent choices
• Campaign parameters

WardrobeIt processes this information according to our Privacy Policy.

Legal Bases for Cookie-Related Processing

Where applicable law requires a legal basis, WardrobeIt may rely on:

Consent

We may rely on consent for optional analytics, functionality, advertising, and campaign-measurement technologies.

Legitimate Interests

Where legally permitted, we may rely on legitimate interests for limited security, service improvement, fraud prevention, and operational activities that do not require prior cookie consent.

Contractual Necessity

Certain technologies may be needed to provide an account, feature, or service requested by the user.

Legal Obligations

We may use or retain certain technical information where necessary to comply with law, respond to lawful requests, or protect legal rights.

Cookie consent and the legal basis for processing personal information collected through cookies are related but separate legal considerations.

International Processing

Information collected through cookies may be processed in countries other than the country where you are located.

Where required, WardrobeIt uses appropriate safeguards for international transfers, such as contractual protections, transfer mechanisms, access restrictions, and vendor reviews.

More information about international processing is available in our Privacy Policy.

Children’s Privacy

WardrobeIt is not designed or directed toward children under 13 or any higher minimum age required under applicable law.

Merchants should not configure WardrobeIt or non-essential tracking technologies for children without completing the required legal, consent, privacy, and safety review.

Persistent identifiers stored through cookies may be treated as personal information under children’s privacy rules when they are used to recognize a child over time or across services. (Federal Trade Commission)

If you believe cookies or similar technologies have collected information from a child improperly, contact:

hi@wardrobeit.com

Third-Party Privacy Policies

Third-party providers may maintain their own cookie and privacy policies.

WardrobeIt encourages users to review the policies of relevant third parties, particularly when interacting with:

• Merchant websites
• Ecommerce platforms
• Payment providers
• Embedded content
• Support tools
• Analytics services
• Advertising services
• Social media platforms

WardrobeIt is not responsible for the independent privacy practices of third parties.

Changes to This Cookie Policy

WardrobeIt may update this Cookie Policy to reflect:

• Changes to our services
• New website features
• New cookies or similar technologies
• Changes to service providers
• Changes to merchant integrations
• Legal or regulatory developments
• Security requirements
• Updated privacy practices

The “Last Updated” date at the top of this Cookie Policy identifies the latest revision.

When required, we may provide additional notice through the website, Merchant Portal, cookie banner, email, or another appropriate method.

Contact WardrobeIt

For questions about this Cookie Policy, cookie preferences, or WardrobeIt’s use of similar technologies, contact:

hi@wardrobeit.com