Privacy Policy

This Privacy Policy explains how WardrobeIt collects, uses, stores, shares, and protects personal information when merchants, shoppers, website visitors, business contacts, and other users interact with our website, Merchant Portal, AI Shopping Assistant, Virtual Try-On experience, ecommerce integrations, analytics tools, and related services.

In this Privacy Policy, “WardrobeIt,” “we,” “us,” and “our” refer to WardrobeIt. “Merchant” means an ecommerce business using WardrobeIt. “Shopper” means a person interacting with WardrobeIt through a merchant’s online store.

By accessing or using WardrobeIt, you acknowledge the practices described in this Privacy Policy.

Scope of This Privacy Policy

This Privacy Policy applies to personal information processed through:

• The WardrobeIt website
• The WardrobeIt Merchant Portal
• The WardrobeIt AI Shopping Assistant
• Conversational product-discovery experiences
• Catalog-connected product recommendations
• Product questions and store-help experiences
• Virtual Try-On features
• Product comparison and Complete-the-Look experiences
• Cart and checkout-related interactions supported by WardrobeIt
• Store integrations and catalog synchronization
• Merchant analytics and outcome reporting
• Sales, onboarding, support, and business communications

This Privacy Policy does not replace the privacy policy of the ecommerce merchant whose store you are visiting.

Merchants are responsible for providing their own privacy notices and explaining how they collect and use shopper information. When you interact with WardrobeIt through a merchant’s store, both this Privacy Policy and the merchant’s privacy policy may apply.

Our Role in Processing Personal Information

WardrobeIt may act in different privacy roles depending on the context.

When WardrobeIt Acts as a Controller

WardrobeIt generally determines how and why personal information is processed when it relates to:

• Visitors to the WardrobeIt website
• Merchant account registration
• Merchant onboarding and administration
• Billing and subscription management
• Sales and demo requests
• Customer support
• Service security and fraud prevention
• Product administration
• WardrobeIt’s legal and compliance obligations

In these circumstances, WardrobeIt generally acts as the controller or business responsible for the personal information.

When WardrobeIt Acts for a Merchant

When WardrobeIt processes shopper information through a merchant’s ecommerce store, WardrobeIt generally processes that information on behalf of the merchant and according to the merchant’s instructions.

In these circumstances, the merchant may act as the controller or business, while WardrobeIt may act as a processor, service provider, or contractor.

If you are a shopper and wish to exercise a privacy right relating to information controlled by a merchant, you may need to contact that merchant directly. WardrobeIt may assist the merchant in responding to valid requests where required.

Personal Information We Collect

The personal information we collect depends on how you interact with WardrobeIt, the features you use, the merchant’s configuration, and the information available through connected services.

Merchant Account Information

When a merchant creates an account, requests a demo, subscribes to WardrobeIt, or uses the Merchant Portal, we may collect:

• Name
• Business email address
• Company or store name
• Job title or role
• Account credentials
• Store URL
• Business contact information
• Subscription and plan information
• Billing status
• Account preferences
• Team-member information
• Support communications
• Onboarding information

Store and Catalog Information

When a merchant connects an ecommerce store, we may process information such as:

• Product titles
• Product descriptions
• Product images
• Product categories
• Collections
• Tags
• Product attributes
• Materials
• Size and fit information
• Colours
• Product variants
• Prices
• Approved sale prices
• Product availability
• Inventory-related information
• Product URLs
• Care instructions
• Shipping information
• Return and exchange policies
• Merchant FAQs
• Brand-approved product guidance
• Merchandising relationships and rules

Some store and catalog information may not be personal information. However, it may be processed alongside account, technical, or shopper-interaction information.

Shopper Conversation and Preference Information

When a shopper interacts with WardrobeIt, we may process:

• Questions submitted to the assistant
• Conversation content
• Product requests
• Style preferences
• Colour preferences
• Budget ranges
• Size and fit preferences
• Occasion or use-case information
• Product requirements
• Delivery-related questions
• Product concerns or objections
• Product comparisons
• Recommendation selections
• Feedback provided during the interaction

Shoppers should not submit sensitive, confidential, or unnecessary personal information through the assistant.

Product and Shopping Activity

We may process information about how shoppers interact with products and supported shopping experiences, including:

• Products viewed
• Collections viewed
• Products recommended
• Recommendation clicks
• Product comparisons
• Product questions
• Variants selected
• Sizes and colours selected
• Similar products viewed
• Complete-the-Look activity
• Products added to or removed from cart
• Cart value
• Checkout progression
• Completed purchases, where connected
• Returns, refunds, or cancellations, where connected
• Features used during the shopping journey

Virtual Try-On Information

If a shopper uses Virtual Try-On, we may process:

• Images uploaded or captured by the shopper
• The selected product or product variant
• Generated try-on previews
• Try-on session information
• Products and colours tried
• Technical data required to produce the preview
• Try-on completion or failure information
• Related product and cart interactions

Virtual Try-On images are processed to provide the requested preview and related service functions. They are not intended to verify a shopper’s identity.

Shoppers should upload only images that they have the legal right to use. Shoppers should not upload images of another person without that person’s permission.

The Virtual Try-On experience may provide additional information about image requirements, consent, processing, retention, and deletion before an image is submitted.

Technical and Device Information

We may automatically collect technical information such as:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Language
• Approximate location derived from technical data
• Date and time of access
• Session identifiers
• Store or page context
• Referrer information
• Landing-page information
• Cookie or similar technology identifiers
• Application logs
• Error reports
• Security events
• Performance information

Campaign and Traffic Information

Where available through the merchant’s implementation, we may process:

• Traffic source
• Referrer
• Landing page
• UTM source
• UTM medium
• UTM campaign
• UTM content
• UTM term
• Merchant-configured campaign identifiers

WardrobeIt does not automatically receive proprietary advertising-platform information unless that information is provided through a supported connection or implementation.

Billing Information

Payments may be processed by third-party payment providers.

WardrobeIt may receive limited billing information such as:

• Billing name
• Billing address
• Subscription status
• Payment status
• Transaction identifier
• Invoice information
• Payment method type
• Last digits or similar limited payment details

WardrobeIt does not need to store complete payment-card details when those details are processed directly by an authorized payment provider.

Communications and Support Information

When you contact WardrobeIt, we may collect:

• Your name
• Email address
• Company information
• Message content
• Support request details
• Attachments
• Conversation history
• Troubleshooting information
• Feedback
• Demo or sales-request information

How We Collect Personal Information

WardrobeIt may collect personal information:

• Directly from merchants
• Directly from shoppers
• Through merchant ecommerce stores
• Through connected ecommerce platforms
• Through product catalogs and store configurations
• Through the Merchant Portal
• Through support and sales communications
• Through cookies and similar technologies
• Through service logs and analytics
• From payment providers
• From service providers acting on our behalf
• From publicly available business sources where legally permitted

How We Use Personal Information

WardrobeIt may use personal information to:

• Provide and operate the WardrobeIt service
• Create and manage merchant accounts
• Connect and synchronize merchant stores
• Process merchant product and catalog information
• Power conversational product discovery
• Answer product and store questions
• Generate catalog-connected recommendations
• Support product comparison
• Provide Virtual Try-On experiences
• Support Complete-the-Look experiences
• Confirm product and variant selections
• Support cart actions
• Measure assistant engagement and supported outcomes
• Provide merchant analytics
• Maintain service continuity
• Respond to support requests
• Process subscriptions and billing
• Communicate service updates
• Send requested sales or demo information
• Improve reliability and usability
• Diagnose technical problems
• Protect the service from fraud, misuse, and security threats
• Enforce our agreements and policies
• Comply with legal obligations
• Establish, exercise, or defend legal claims

We may also use aggregated or de-identified information for analytics, reporting, service planning, and product improvement where the information can no longer reasonably identify an individual.

Legal Bases for Processing

Where data-protection law requires a legal basis, WardrobeIt may rely on:

Performance of a Contract

We may process personal information where necessary to provide the service, administer an account, process a subscription, respond to a requested demo, or perform our contractual obligations.

Legitimate Interests

We may process information for legitimate business purposes such as:

• Operating and improving the service
• Maintaining security
• Preventing fraud
• Understanding service performance
• Supporting merchants
• Developing business relationships
• Protecting WardrobeIt’s legal rights

We consider whether these interests are proportionate and whether they affect the rights and interests of individuals.

Consent

We may rely on consent where required, including for:

• Optional cookies
• Certain marketing communications
• Virtual Try-On image processing
• Optional shopper features
• Other activities requiring consent under applicable law

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Legal Obligation

We may process information when necessary to comply with laws, regulations, court orders, tax requirements, regulatory requests, or other legal obligations.

Artificial Intelligence and Automated Processing

WardrobeIt uses artificial intelligence and related technologies to support:

• Shopper-intent interpretation
• Product discovery
• Product recommendations
• Product comparisons
• Product-question responses
• Virtual Try-On generation
• Merchant analytics
• Supported shopping actions

AI-generated outputs are based on available merchant information, shopper inputs, product data, system instructions, and the capabilities enabled by the merchant.

WardrobeIt is designed to ground store-specific product recommendations in the merchant’s connected catalog. However, AI-generated responses may occasionally be incomplete, inaccurate, or require clarification.

WardrobeIt should not be relied upon for legal, medical, financial, safety-critical, or other professional advice.

WardrobeIt does not use the shopping assistant to make decisions that produce legal or similarly significant effects on individuals.

Virtual Try-On Image Processing

Virtual Try-On is an optional visual product-evaluation feature.

When you submit an image:

• The image is processed to generate the requested try-on preview
• The selected merchant product may be applied to the generated preview
• Technical service providers may process the image under contractual restrictions
• Processing may involve infrastructure located in another country
• Results may be stored temporarily or according to the applicable merchant and product configuration
• Generated results may not represent exact fit, scale, colour, material, fabric movement, or real-world appearance

WardrobeIt may retain limited technical information about a try-on session for security, troubleshooting, usage measurement, and service operation.

Where saved try-on history or similar functionality is enabled, images or generated results may be retained until deleted, until the feature’s retention period expires, or until the associated account or session is removed.

Where saved history is not enabled, raw images may be retained only for the time reasonably necessary to complete processing, protect the service, investigate errors, or satisfy applicable legal requirements.

The applicable upload interface or merchant notice may provide more specific information about the image-processing configuration.

To request deletion of Virtual Try-On information, contact:

hi@wardrobeit.com

Cookies and Similar Technologies

WardrobeIt and its service providers may use cookies, local storage, pixels, software development kits, and similar technologies to:

• Keep users signed in
• Maintain sessions
• Remember preferences
• Enable security features
• Operate the Merchant Portal
• Understand website and service usage
• Diagnose technical errors
• Measure feature performance
• Understand traffic sources
• Improve the user experience

Some technologies are necessary for the service to operate. Other technologies may be optional and subject to consent where required.

You may control cookies through available cookie settings or your browser. Disabling necessary technologies may affect service functionality.

Marketing Communications

WardrobeIt may send marketing communications to merchants, business contacts, or people who request information.

You can unsubscribe by using the unsubscribe option included in the communication or by contacting:

hi@wardrobeit.com

Even if you unsubscribe from marketing, WardrobeIt may still send service-related communications such as security alerts, billing notices, account information, and important product updates.

How We Share Personal Information

WardrobeIt may share personal information only where necessary for legitimate service, legal, security, or business purposes.

Merchants

Shopper information may be made available to the merchant whose store the shopper is using.

This may include:

• Shopper questions
• Product preferences
• Product interactions
• Product recommendations
• Cart-related activity
• Supported analytics
• Support or escalation information

The merchant’s use of this information is governed by its own privacy policy and legal obligations.

Service Providers

WardrobeIt may use service providers for:

• Cloud infrastructure
• Database hosting
• Artificial-intelligence processing
• Image processing
• Virtual Try-On generation
• Catalog synchronization
• Analytics
• Error monitoring
• Customer support
• Communications
• Email delivery
• Billing
• Payment processing
• Security
• Fraud prevention
• Professional services

These providers may process personal information only for the services they provide and subject to appropriate contractual obligations.

Ecommerce and Technology Platforms

Information may be exchanged with connected ecommerce platforms and related technology systems where required to:

• Synchronize product catalogs
• Retrieve product and variant information
• Verify product availability
• Perform cart actions
• Connect supported order outcomes
• Maintain store integrations

Professional Advisers

We may share information with lawyers, accountants, auditors, insurers, consultants, and other professional advisers where reasonably necessary.

Legal and Regulatory Disclosures

We may disclose information where we reasonably believe disclosure is required to:

• Comply with applicable law
• Respond to a lawful request
• Comply with a court order
• Protect individuals from harm
• Investigate fraud or misuse
• Protect WardrobeIt’s rights or property
• Enforce our agreements
• Protect the security of the service

Business Transactions

If WardrobeIt is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, personal information may be disclosed as part of that transaction.

Any successor entity will be required to handle personal information consistently with applicable law and the commitments described in this Privacy Policy.

Sale and Sharing of Personal Information

WardrobeIt does not sell shopper images or shopper conversations for monetary consideration.

WardrobeIt does not use shopper images or shopper conversations to provide third parties with cross-context behavioural advertising.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. If WardrobeIt begins an activity that requires an opt-out mechanism, we will provide the legally required notice and choice before or when that activity begins.

International Data Transfers

WardrobeIt, merchants, and service providers may operate in different countries.

As a result, personal information may be processed in a country other than the country where it was originally collected.

Where required, WardrobeIt uses appropriate safeguards for international data transfers, which may include:

• Contractual protections
• Standard contractual clauses
• Data-processing agreements
• Transfer-risk assessments
• Security and access controls
• Other legally recognized transfer mechanisms

Data-protection laws in another country may differ from those in your jurisdiction.

Data Retention

WardrobeIt retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The type of information
• The merchant’s configuration
• Whether an account remains active
• The purpose of processing
• Contractual requirements
• Security and troubleshooting requirements
• Legal and regulatory obligations
• Tax and accounting requirements
• Dispute-resolution needs
• Applicable limitation periods

Merchant account information may be retained while the account is active and for a reasonable period afterward.

Store, catalog, and merchant-configuration information may be retained while the merchant uses WardrobeIt and for a limited period following termination, subject to contractual and legal requirements.

Service logs and security information may be retained for a reasonable period to protect the service and investigate incidents.

Billing and transaction records may be retained where required for tax, accounting, fraud-prevention, or legal purposes.

Virtual Try-On images and results are retained according to the applicable feature configuration, merchant settings, disclosed processing purpose, and legal requirements.

When information is no longer required, WardrobeIt may delete, anonymize, or securely isolate it.

Data Security

WardrobeIt uses reasonable administrative, organizational, and technical measures designed to protect personal information against:

• Unauthorized access
• Unlawful use
• Unauthorized disclosure
• Accidental loss
• Destruction
• Alteration
• Misuse
• Service abuse

Security measures may include access controls, authentication, monitoring, restricted permissions, service-provider reviews, software safeguards, and incident-response procedures.

No internet transmission, software platform, or storage system can be guaranteed to be completely secure.

Merchants are responsible for protecting their login credentials, access keys, store credentials, devices, and authorized-user accounts.

If you believe your account or information has been compromised, contact:

hi@wardrobeit.com

Your Privacy Choices

Depending on the service and your jurisdiction, you may be able to:

• Update account information
• Change merchant settings
• Control optional cookies
• Unsubscribe from marketing
• Decline optional Virtual Try-On processing
• Delete an uploaded image or generated result where supported
• Request access to personal information
• Request correction
• Request deletion
• Object to certain processing
• Request restriction of processing
• Request portability
• Withdraw consent
• Request information about data sharing
• Appeal a privacy-request decision where applicable

Certain requests may be subject to legal exceptions.

Privacy Rights in the EEA, United Kingdom, and Switzerland

Where applicable, you may have the right to:

• Be informed about how your personal information is used
• Access your personal information
• Correct inaccurate or incomplete information
• Request deletion
• Restrict certain processing
• Object to processing based on legitimate interests
• Request data portability
• Withdraw consent
• Object to direct marketing
• Request information about international transfers
• Lodge a complaint with a data-protection authority

Where processing is based on consent, you may withdraw consent at any time.

Where processing is based on legitimate interests, you may object based on your particular circumstances.

California Privacy Rights

If California privacy law applies, California residents may have the right to:

• Know the categories of personal information collected
• Know the sources from which information is collected
• Know the purposes for which information is used
• Know the categories of third parties receiving information
• Request access to specific personal information
• Request correction of inaccurate information
• Request deletion, subject to exceptions
• Opt out of the sale or sharing of personal information
• Limit certain uses of sensitive personal information
• Receive equal service and pricing when exercising privacy rights

WardrobeIt will not discriminate against you for exercising a valid privacy right.

Privacy Rights in Other Jurisdictions

Residents of other jurisdictions may have similar rights under applicable privacy laws, including rights to access, correct, delete, restrict, object, opt out, obtain a copy, or appeal a decision.

WardrobeIt will respond according to the law applicable to the request.

How to Submit a Privacy Request

To exercise a privacy right, contact:

hi@wardrobeit.com

Please include:

• Your name
• The email address associated with your request
• Whether you are a merchant, shopper, or website visitor
• The merchant store involved, if applicable
• The right you wish to exercise
• Enough information for us to locate the relevant data

We may need to verify your identity before completing a request.

Verification information will be used only to process and protect the request.

If WardrobeIt processes the relevant information on behalf of a merchant, we may direct the request to that merchant or assist the merchant with its response.

You may use an authorized agent where permitted by law. We may require proof that the agent is authorized to act for you.

Children’s Privacy

WardrobeIt is not designed or directed toward children under 13 or any higher minimum age required by applicable law.

We do not knowingly collect personal information directly from children in violation of applicable law.

Merchants should not configure or promote WardrobeIt for children without completing the required legal, consent, privacy, safety, and product review.

Children should not upload images or use Virtual Try-On without authorization from a parent or legal guardian where such authorization is required.

If you believe a child has provided personal information improperly, contact:

hi@wardrobeit.com

We will review the request and take appropriate action.

Third-Party Websites and Services

WardrobeIt may contain links to merchant stores, payment services, ecommerce platforms, support systems, analytics tools, or other third-party services.

WardrobeIt does not control the privacy practices of independent third parties.

You should review the privacy policy of each third-party service before providing personal information.

Merchant Responsibilities

Merchants using WardrobeIt are responsible for:

• Providing legally required privacy notices
• Selecting an appropriate legal basis
• Obtaining consent where required
• Configuring the service lawfully
• Maintaining accurate product and policy information
• Responding to shopper privacy requests
• Using supported analytics responsibly
• Restricting employee access
• Protecting merchant credentials
• Following applicable marketing and cookie rules
• Ensuring uploaded merchant content is lawful
• Reviewing image-processing and Virtual Try-On requirements
• Avoiding unsupported product, privacy, or security claims

Merchants must not use WardrobeIt to unlawfully collect, infer, process, discriminate using, or disclose sensitive personal information.

Changes to This Privacy Policy

WardrobeIt may update this Privacy Policy to reflect:

• Product changes
• New features
• Legal requirements
• Security developments
• Business changes
• Updated processing practices

When material changes are made, we may provide notice through the website, Merchant Portal, email, or another appropriate channel.

The “Last Updated” date at the top of this Privacy Policy identifies the latest revision.

Continued use of WardrobeIt after an updated policy becomes effective is subject to the updated policy, where permitted by law.

Contact WardrobeIt

For privacy questions, data requests, concerns, or complaints, contact:

hi@wardrobeit.com